Media Requirements

Who should enter:
Brand-led strategies that define positioning, identity, and long-term brand growth.

This is NOT for:
Pure creative executions without a clearly articulated strategic foundation.

About the Brand Strategy Award:
This award recognises innovative brand and communication strategies that stand out for their creativity and unique problem-solving approaches.

Judging Criteria for the Brand Strategy Award:

Creativity: Present a strategy that showcases innovation and exceptional creativity.
Originality: Emphasise the unique and unconventional aspects of the strategy.
Effectiveness: Provide evidence of how the strategy achieved its goals and delivered measurable results.
Adaptability: Show how the strategy adjusted to changing circumstances or market conditions.
Innovation: Explain how the creative approach offered new perspectives on solving challenges.