Media Requirements

Who Should Enter
Strategies that demonstrate clear, measurable business results driven by strong strategic thinking.

This is NOT for:
Conceptual or unproven strategies without robust evidence of performance and impact.

About the Award

This award recognises excellence in strategic effectiveness. It celebrates work where clear thinking, insight, and well-defined strategy translate into measurable business and brand outcomes, demonstrating a strong return on investment.

Judging Criteria (Please note that Strategy Area has the Highest Score Weighting)

1. Executive Summary
Overall quality, clarity, and persuasiveness of the submission. Judges will assess how effectively the strategic approach and results are articulated.

2. Strategy
Demonstrates a clear and well-defined strategic approach. Includes problem definition, objectives, and the key decisions that guided execution.

3. Innovation
Shows evidence of distinctive or effective thinking in how the strategy addressed the challenge. Includes approaches that improved efficiency, effectiveness, or performance.

4. Creativity (Design & Communication)
Demonstrates how the strategy was translated into effective execution. Includes the role of creative work in delivering results.

5. Experience
Illustrates how the strategy influenced audience behaviour. Includes engagement, interaction, and the ability to drive meaningful action.

6. Leadership
Demonstrates leadership in delivering results through strategy. Includes alignment across teams, efficient use of resources, and disciplined execution.

7. Impact & Results
Provides clear, measurable evidence of success. This must include base numbers and demonstrate outcomes such as revenue growth, market share, conversions, efficiency, or return on investment.