Media Requirements

Who Should Enter
Search-led strategies where organic or paid search plays a central role in driving visibility, traffic, and conversion.

This is NOT for:
Content or paid media activity where search is not a primary strategic driver.

About the Award

This award recognises excellence in search strategy. It celebrates work that uses search as a core growth channel—leveraging audience intent, visibility, and optimisation to drive meaningful traffic, engagement, and business outcomes.

Judging Criteria (Please note that Strategy Area has the Highest Score Weighting)

1. Executive Summary
Overall quality, clarity, and persuasiveness of the submission. Judges will assess how effectively the search strategy and its impact are articulated.

2. Strategy
Demonstrates a clear and insight-led search strategy. Includes understanding of user intent, keyword approach, and how search aligns with broader marketing and business objectives.

3. Innovation
Shows evidence of innovative thinking in search. Includes new or effective approaches to optimisation, content integration, or leveraging search behaviour to create advantage.

4. Creativity (Design & Communication)
Demonstrates how search strategy translates into effective communication. Includes ad copy, content structure, and landing page experience that supports engagement and conversion.

5. Experience
Illustrates how the search journey is designed for users. Includes relevance of results, ease of navigation, and the ability to guide users from intent to action.

6. Leadership
Demonstrates leadership in search thinking and execution. Includes integration across content, media, and technical teams, and the ability to embed search as a strategic capability.

7. Impact & Results
Provides clear, measurable evidence of success. This may include visibility, rankings, traffic, engagement, conversion, or return on investment. Base numbers must be included.