Media Requirements

Who Should Enter
Strategies that leverage creators or influencers as strategic partners to drive brand, cultural, or business outcomes.

This is NOT for:
Paid social activity or content amplification without authentic creator collaboration or strategic intent.

About the Award

This award recognises excellence in creator and influencer strategy. It celebrates work that builds authentic partnerships to engage audiences, shape culture, and deliver meaningful brand and business impact through trusted voices and communities.

Judging Criteria (Please note that Strategy Area has the Highest Score Weighting)

1. Executive Summary
Overall quality, clarity, and persuasiveness of the submission. Judges will assess how effectively the creator strategy and its impact are articulated.

2. Strategy
Demonstrates a clear and insight-led approach to using creators or influencers. Includes selection rationale, role within the broader strategy, and alignment with brand and audience objectives.

3. Innovation
Shows evidence of innovative thinking in how creators are engaged. Includes new or distinctive partnership models, formats, or ways of collaborating.

4. Creativity (Design & Communication)
Demonstrates how creator partnerships translate into compelling and authentic content. Includes storytelling, tone, and the ability to resonate with audiences.

5. Experience
Illustrates how audiences engage with creators and content. Includes authenticity, relevance, and the ability to build trust and meaningful interaction.

6. Leadership
Demonstrates leadership in managing and evolving creator partnerships. Includes collaboration, governance, and the ability to build long-term, credible relationships.

7. Impact & Results
Provides clear, measurable evidence of success. This may include reach, engagement, brand impact, conversion, or contribution to broader business outcomes. Base numbers must be included.