Media Requirements

Who Should Enter
Campaigns that integrate multiple channels, platforms, and formats into a cohesive and unified brand experience.

This is NOT for:
Single-channel executions or campaigns without meaningful integration across touchpoints.

About the Award

This award recognises integrated campaigns where design, creativity, and strategy work seamlessly across channels to deliver a unified and impactful brand experience. It celebrates work that connects platforms, formats, and touchpoints in a way that strengthens storytelling, enhances engagement, and drives meaningful results.

Judging Criteria

1. Executive Summary
Overall quality, clarity, and persuasiveness of the submission. Judges will assess how effectively the integrated idea, execution, and impact are articulated.

2. Strategy
Demonstrates a clear and insight-driven approach to integration. Includes how channels and touchpoints were selected and aligned to achieve defined brand and business objectives.

3. Innovation
Shows evidence of innovative thinking in how channels, formats, or technologies are combined. Includes new or unexpected ways of creating cohesion and amplifying impact across platforms.

4. Creativity (Design & Communication)
Demonstrates how the campaign is brought to life through strong and consistent creative expression. Includes visual systems, messaging, and the ability to maintain a cohesive identity across all touchpoints.

5. Experience
Illustrates how audiences engage with the campaign across channels. Includes seamless transitions, consistency, usability, and the ability to create a connected and meaningful journey.

6. Leadership
Demonstrates leadership in orchestrating complex, multi-channel execution. Includes collaboration across teams, disciplines, and partners to deliver a unified outcome.

7. Impact & Results
Provides clear, measurable evidence of success. This may include engagement, reach, brand impact, customer behaviour, or business performance.