Media Requirements

Who Should Enter
Websites that demonstrate exceptional design, usability, and overall digital experience.

This is NOT for:
Campaign microsites or short-term executions without a focus on sustained design excellence.

About the Award

This award recognises outstanding website design that delivers seamless, engaging, and effective digital experiences. It celebrates platforms that combine strong creative execution with intuitive usability to enhance brand presence, support user needs, and drive meaningful interaction.

Judging Criteria

1. Executive Summary
Overall quality, clarity, and persuasiveness of the submission. Judges will assess how effectively the website’s design, purpose, and impact are articulated.

2. Strategy
Demonstrates a clear understanding of user needs, business objectives, and the role of the website within the broader brand or digital ecosystem.

3. Innovation
Shows evidence of innovative thinking in design, functionality, or technology. Includes new or distinctive approaches that enhance the digital experience.

4. Creativity (Design & Communication)
Demonstrates excellence in visual design and interface. Includes layout, typography, interaction design, and how effectively the site communicates the brand and its content.

5. Experience
Illustrates the quality of the end-to-end user journey. Includes usability, navigation, accessibility, performance, and the ability to create a seamless and engaging experience.

6. Leadership
Demonstrates leadership in digital design thinking and execution. Includes collaboration across design, development, and business teams, and the ability to set new standards in web experience.

7. Impact & Results
Provides clear, measurable evidence of success. This may include user engagement, time on site, conversion, performance metrics, or overall business impact.