Media Requirements

Who Should Enter
Work that demonstrates excellence in designing and delivering digital commerce experiences that drive online sales and conversion.

This is NOT for:
Brand campaigns without a clear commerce or transactional objective.

About the Award

This award recognises excellence in eCommerce design and marketing that drives both conversion and customer experience. It celebrates work that combines strategic thinking, seamless design, and effective execution to optimise the online shopping journey—from discovery through to purchase.

Judging Criteria

1. Executive Summary
Overall quality, clarity, and persuasiveness of the submission. Judges will assess how effectively the commerce strategy, execution, and results are articulated.

2. Strategy
Demonstrates a clear understanding of customer behaviour, purchase intent, and the role of digital commerce within the broader business. Includes how marketing and design work together to drive conversion.

3. Innovation
Shows evidence of innovative approaches to eCommerce. Includes new ways of enhancing product discovery, personalisation, conversion, or the use of platforms and tools to improve performance.

4. Creativity (Design & Communication)
Demonstrates how design enhances the shopping experience. Includes visual presentation, product storytelling, and how effectively the platform communicates value and drives action.

5. Experience
Illustrates the quality of the end-to-end shopping journey. Includes usability, navigation, checkout experience, and the ability to create a seamless and intuitive path to purchase.

6. Leadership
Demonstrates leadership in eCommerce thinking and execution. Includes collaboration across marketing, design, and technology teams, and the ability to drive continuous improvement.

7. Impact & Results
Provides clear, measurable evidence of success. This may include conversion rates, revenue growth, basket size, customer retention, or overall commercial performance.