Media Requirements

Who Should Enter
Paid digital advertising across platforms, including social, display, video, and native formats.

This is NOT for:
Organic social, influencer-led activity, or unpaid content.

About the Award

This award recognises excellence in digital advertising where design, creativity, and strategy come together to deliver effective and engaging paid media experiences. It celebrates work that uses digital platforms and formats in innovative ways to capture attention, communicate clearly, and drive measurable results.

Judging Criteria

1. Executive Summary
Overall quality, clarity, and persuasiveness of the submission. Judges will assess how effectively the advertising approach, execution, and impact are articulated.

2. Strategy
Demonstrates a clear understanding of audience, platform behaviour, and campaign objectives. Includes how targeting, messaging, and channel selection work together to achieve defined outcomes.

3. Innovation
Shows evidence of innovative thinking in formats, placements, or use of platforms. Includes new or inventive approaches that enhance engagement and effectiveness in paid environments.

4. Creativity (Design & Communication)
Demonstrates excellence in creative execution. Includes originality, visual design, messaging, and the ability to capture attention and communicate effectively within digital formats.

5. Experience
Illustrates how audiences interact with the advertising. Includes relevance, engagement, and how the ads contribute to a seamless and meaningful user journey.

6. Leadership
Demonstrates leadership in digital advertising thinking and execution. Includes collaboration across creative, media, and data teams, and the ability to push boundaries within paid media.

7. Impact & Results
Provides clear, measurable evidence of success. This may include engagement, conversion, efficiency, brand impact, or overall campaign performance.