Media Requirements

Who Should Enter
2D visual design and illustration, including print advertising, posters, and static visual executions.

This is NOT for:
Motion, film, or time-based content.

About the Award

This award recognises excellence in visual art and 2D design. It celebrates work that combines outstanding creative craft with clear communication—using illustration, typography, and composition to capture attention, express brand identity, and deliver meaningful impact.

Judging Criteria

1. Executive Summary
Overall quality, clarity, and persuasiveness of the submission. Judges will assess how effectively the visual idea and its impact are articulated.

2. Strategy
Demonstrates a clear understanding of the communication objective, audience, and context. Includes how the visual approach supports brand or campaign goals.

3. Innovation
Shows evidence of originality and creative thinking. Includes new or distinctive visual approaches, styles, or techniques that set the work apart.

4. Creativity (Design & Communication)
Demonstrates excellence in visual craft. Includes composition, typography, illustration, colour, and the ability to communicate a clear and compelling message.

5. Experience
Illustrates how the work is encountered and interpreted by the audience. Includes clarity, memorability, and the ability to create a strong visual and emotional response.

6. Leadership
Demonstrates leadership in creative thinking and visual expression. Includes pushing boundaries, influencing visual culture, or setting new standards within the category.

7. Impact & Results
Provides clear, measurable evidence of success. This may include audience engagement, brand impact, campaign effectiveness, or contribution to business outcomes.