Media Requirements

Who Should Enter
Video, film, or television content, including commercials, branded films, and digital video executions.

This is NOT for:
Static or audio-only work.

About the Award

This award recognises excellence in film and video content. It celebrates work that combines powerful storytelling, visual craft, and strategic intent to engage audiences, express brand identity, and deliver meaningful impact.

Judging Criteria

1. Executive Summary
Overall quality, clarity, and persuasiveness of the submission. Judges will assess how effectively the idea, execution, and impact are articulated.

2. Strategy
Demonstrates a clear understanding of the audience, message, and role of film within the broader brand or campaign. Includes alignment with defined objectives.

3. Innovation
Shows evidence of originality in storytelling, format, or execution. Includes new or distinctive approaches that set the work apart.

4. Creativity (Design & Communication)
Demonstrates excellence in film craft. Includes direction, cinematography, editing, sound, and the ability to tell a compelling and cohesive story.

5. Experience
Illustrates how the film engages the audience. Includes emotional impact, clarity of message, pacing, and the ability to capture and hold attention.

6. Leadership
Demonstrates leadership in creative thinking and execution. Includes collaboration across teams and the ability to push boundaries in storytelling and production.

7. Impact & Results
Provides clear, measurable evidence of success. This may include audience engagement, brand impact, campaign effectiveness, or business outcomes.