Media Requirements

Who Should Enter
Audio-first content such as podcasts, radio, streaming audio, or sound-led digital executions.

This is NOT for:
Visual-led executions where audio is not the primary medium.

About the Award

This award recognises excellence in audio content and design. It celebrates work that uses sound, voice, and storytelling to create engaging, memorable, and impactful brand experiences that connect with audiences in meaningful ways.

Judging Criteria

1. Executive Summary
Overall quality, clarity, and persuasiveness of the submission. Judges will assess how effectively the idea, execution, and impact are articulated.

2. Strategy
Demonstrates a clear understanding of the audience, platform, and role of audio within the broader brand or campaign. Includes alignment with defined objectives.

3. Innovation
Shows evidence of originality in the use of audio formats, storytelling, or sound design. Includes new or distinctive approaches that enhance engagement.

4. Creativity (Design & Communication)
Demonstrates excellence in audio craft. Includes use of voice, music, sound design, scripting, and the ability to communicate clearly and creatively through sound.

5. Experience
Illustrates how the audio engages the listener. Includes clarity, pacing, emotional resonance, and the ability to capture and retain attention.

6. Leadership
Demonstrates leadership in audio thinking and execution. Includes collaboration across creative and production teams, and the ability to push boundaries in sound-led storytelling.

7. Impact & Results
Provides clear, measurable evidence of success. This may include listenership, engagement, brand impact, or contribution to broader campaign or business outcomes.