Media Requirements

Who Should Enter
Work that demonstrates exceptional written craft across formats, including advertising, content, digital, and brand communications.

This is NOT for:
Entries where writing is not the primary driver of the idea or execution.

About the Award

This award recognises excellence in copywriting. It celebrates work that combines powerful writing with strategic intent—using language to capture attention, communicate clearly, and create meaningful connections that drive impact.

Judging Criteria

1. Executive Summary
Overall quality, clarity, and persuasiveness of the submission. Judges will assess how effectively the writing, its role, and its impact are articulated.

2. Strategy
Demonstrates a clear understanding of the audience, message, and objective. Includes how the copy supports brand, campaign, or business goals.

3. Innovation
Shows evidence of originality in language, tone, or approach. Includes fresh or distinctive ways of using words to engage and persuade.

4. Creativity (Design & Communication)
Demonstrates excellence in writing craft. Includes clarity, tone of voice, structure, and the ability to deliver a compelling and memorable message.

5. Experience
Illustrates how the copy engages the audience. Includes readability, flow, emotional resonance, and the ability to guide understanding or action.

6. Leadership
Demonstrates leadership in creative thinking and communication. Includes the ability to shape brand voice, influence perception, and set standards in writing.

7. Impact & Results
Provides clear, measurable evidence of success. This may include engagement, conversion, brand impact, or contribution to broader campaign or business outcomes.