Media Requirements

Who Should Enter
Outdoor and digital out-of-home work, including billboards, digital screens, and public space installations.

This is NOT for:
Digital-only placements without a physical or location-based component.

About the Award

This award recognises excellence in outdoor and digital out-of-home design. It celebrates work that uses bold creative thinking, strong visual communication, and contextual awareness to capture attention, communicate effectively, and create impact in public environments.

Judging Criteria

1. Executive Summary
Overall quality, clarity, and persuasiveness of the submission. Judges will assess how effectively the idea, execution, and impact are articulated.

2. Strategy
Demonstrates a clear understanding of audience, environment, and placement. Includes how location, timing, and context contribute to achieving campaign objectives.

3. Innovation
Shows evidence of innovative use of OOH or DOOH formats. Includes new or inventive approaches to scale, interactivity, dynamic content, or integration with environment.

4. Creativity (Design & Communication)
Demonstrates excellence in visual design and messaging. Includes clarity, simplicity, and the ability to communicate effectively within the constraints of outdoor environments.

5. Experience
Illustrates how the work is encountered by the audience. Includes visibility, memorability, and the ability to create a strong and immediate impact in real-world settings.

6. Leadership
Demonstrates leadership in pushing the boundaries of outdoor communication. Includes collaboration across creative, media, and production teams, and the ability to elevate standards within the category.

7. Impact & Results
Provides clear, measurable evidence of success. This may include reach, engagement, brand impact, or contribution to broader campaign or business outcomes.