Media Requirements

Who Should Enter
Experiences that seamlessly integrate multiple channels and touchpoints to deliver a cohesive and connected customer journey.

This is NOT for:
Single-channel campaigns or loosely connected executions without true integration across touchpoints.

About the Award

This award recognises excellence in omnichannel experience design and delivery. It celebrates work that connects platforms, environments, and interactions into a unified journey, ensuring consistency, relevance, and seamless engagement across every touchpoint.

Judging Criteria

1. Executive Summary
Overall quality, clarity, and credibility of the submission. Judges will assess how effectively the omnichannel experience and its impact are articulated.

2. Strategy
Demonstrates a clear and insight-led approach to connecting channels. Includes understanding of customer behaviour, journey design, and alignment with business and brand objectives.

3. Innovation
Shows evidence of innovative thinking in how channels are integrated. Includes new or effective approaches to reducing friction, improving flow, or connecting interactions.

4. Creativity (Design & Communication)
Demonstrates how the experience is designed and communicated across channels. Includes consistency in messaging, design, and interaction.

5. Experience
Illustrates the quality of the end to end journey. Includes seamless transitions, coherence, ease of use, and the ability to create a connected and meaningful experience.

6. Leadership
Demonstrates leadership in orchestrating complex, multi-channel experiences. Includes collaboration across teams, systems, and partners to deliver integration at scale.

7. Impact & Results
Provides clear, measurable evidence of success. This may include engagement, conversion, retention, customer satisfaction, or overall business impact. Base numbers must be included.