Media Requirements

Who Should Enter
Strategies designed to successfully launch or expand products, services, or brands in the market.

This is NOT for:
Always-on marketing activity without a clearly defined launch, relaunch, or expansion phase.

About the Award

This award recognises excellence in go to market strategy. It celebrates work that brings products, services, or brands to market through clear positioning, coordinated execution, and a deep understanding of audience, channel, and commercial opportunity.

Judging Criteria (Please note that Strategy Area has the Highest Score Weighting)

1. Executive Summary
Overall quality, clarity, and persuasiveness of the submission. Judges will assess how effectively the go to market strategy and its outcomes are articulated.

2. Strategy
Demonstrates a clear and well-defined go to market approach. Includes market understanding, positioning, audience definition, and the key decisions that shaped the launch or expansion.

3. Innovation
Shows evidence of innovative thinking in how the market was approached. Includes new or distinctive ways of entering, positioning, or scaling within a competitive landscape.

4. Creativity (Design & Communication)
Demonstrates how the strategy is translated into compelling and differentiated communication. Includes messaging, storytelling, and the ability to stand out in the market.

5. Experience
Illustrates how customers engage with the product or service during launch or expansion. Includes journey design, accessibility, and the ability to create strong initial and ongoing engagement.

6. Leadership
Demonstrates leadership in orchestrating the go to market effort. Includes alignment across teams, functions, and channels to ensure effective delivery.

7. Impact & Results
Provides clear, measurable evidence of success. This may include market share growth, customer acquisition, revenue, adoption rates, or expansion into new markets. Base numbers must be included.