Media Requirements

About the Award
The Rising Star Innovator Award recognises an emerging talent who is redefining marketing through the integration of data, technology, and innovation. This individual demonstrates the ability to translate complex data into actionable insights, leverage cutting-edge tools, and enhance marketing strategies and customer experiences. They show strong potential to shape the future of marketing through analytical thinking, creativity, and forward-looking innovation.

Judging Criteria

1. Executive Summary
Overall quality, clarity, and persuasiveness of the submission. Judges will assess how effectively the entry communicates the individual’s contributions, capabilities, and future potential in data-driven marketing and innovation.

2. Strategy
Demonstrates strong strategic thinking through the use of data and insights to inform marketing decisions. Shows the ability to connect analytics, technology, and business objectives to drive effective strategies.

3. Innovation
Shows evidence of innovative thinking in the application of data, technology, and tools. Includes the development or use of new methodologies, platforms, or solutions that enhance marketing effectiveness and efficiency.

4. Creativity (Design & Communication)
Demonstrates the ability to translate data and technical outputs into clear, compelling, and actionable ideas. Reflects how insights are communicated and brought to life in ways that influence campaigns and decision-making.

5. Experience
Illustrates the ability to enhance customer and user experiences through data-driven personalisation, optimisation, and seamless integration of technology across touchpoints.

6. Leadership
Demonstrates leadership potential through initiative, collaboration, and influence across teams. Includes the ability to bridge technical, creative, and strategic functions, and to make complex concepts accessible to stakeholders.

7. Impact & Results
Provides evidence of measurable success driven by data and technology. This may include improvements in ROI, campaign performance, customer engagement, efficiency, or other relevant marketing and business outcomes.