Media Requirements

Who Should Enter
Strategies where content plays a central role in driving engagement, growth, or performance.

This is NOT for:
Standalone content pieces or executions without a clearly defined and documented strategic framework.

About the Award

This award recognises excellence in content marketing strategy. It celebrates work where content is used as a core driver of brand and business growth, guided by insight, structured planning, and a clear understanding of audience needs across channels and touchpoints.

Judging Criteria (Please note that Strategy Area has the Highest Score Weighting)


1. Executive Summary
Overall quality, clarity, and persuasiveness of the submission. Judges will assess how effectively the content strategy, execution approach, and impact are articulated.

2. Strategy
Demonstrates a clear and insight-led content strategy. Includes audience understanding, defined objectives, and the role content plays within the broader marketing or business approach.

3. Innovation
Shows evidence of innovative thinking in how content is planned, structured, or delivered. Includes new approaches to content ecosystems, formats, or distribution models.

4. Creativity (Design & Communication)
Demonstrates how the strategy translates into compelling and effective content. Includes storytelling approach, messaging, and the ability to engage audiences meaningfully.

5. Experience
Illustrates how content supports the audience journey. Includes relevance, consistency, and the ability to guide engagement across stages and touchpoints.

6. Leadership
Demonstrates leadership in content thinking and execution. Includes governance, consistency of voice, and the ability to embed content as a core organisational capability.

7. Impact & Results
Provides clear, measurable evidence of success. This may include engagement, audience growth, traffic, lead generation, conversion, or contribution to business performance.