Media Requirements

Who Should Enter
Early or emerging technologies that demonstrate clear potential to create impact, scale, or disrupt existing approaches.

This is NOT for:
Mature platforms or technologies that are already widely adopted and established in the market.

About the Award

This award recognises excellence in early-stage technology development and application. It celebrates new solutions that introduce meaningful capabilities, solve real problems, and show strong potential to transform marketing, business operations, or customer experience.

Judging Criteria

1. Executive Summary
Overall quality, clarity, and credibility of the submission. Judges will assess how effectively the technology, its purpose, and its potential impact are articulated.

2. Strategy
Demonstrates a clear rationale for developing or applying the technology. Includes the problem being addressed, target use case, and alignment with business or market opportunity.

3. Innovation
Shows evidence of genuine technological innovation. Includes new capabilities, approaches, or applications that differentiate the solution from existing alternatives.

4. Creativity (Design & Communication)
Demonstrates how the technology is designed and presented. Includes usability, clarity of concept, and the ability to communicate its value effectively.

5. Experience
Illustrates how users interact with the technology. Includes ease of use, functionality, and the ability to deliver meaningful value in real-world or pilot environments.

6. Leadership
Demonstrates leadership in bringing new technology to life. Includes vision, collaboration, and the ability to drive adoption or influence within the organisation or market.

7. Impact & Results
Provides clear evidence of early success. This may include pilot results, proof of concept, initial adoption, performance outcomes, or validation of the technology’s potential. Base numbers or credible indicators must be included.