Media Requirements

Who Should Enter
Technology solutions that improve advertising delivery, targeting, optimisation, or measurement.

This is NOT for:
Strategic media planning or buying without a clear technology-driven innovation or advancement.

About the Award

This award recognises excellence in advertising technology. It celebrates solutions that enhance how media is delivered, targeted, and measured, enabling greater precision, efficiency, and effectiveness in advertising.

Judging Criteria

1. Executive Summary
Overall quality, clarity, and credibility of the submission. Judges will assess how effectively the AdTech solution and its impact are articulated.

2. Strategy
Demonstrates a clear rationale for the use of AdTech. Includes how the solution supports advertising objectives, audience targeting, and performance goals.

3. Innovation
Shows evidence of innovative thinking in advertising technology. Includes new or improved approaches to delivery, targeting, optimisation, or measurement.

4. Creativity (Design & Communication)
Demonstrates how the technology is applied within advertising execution. Includes how it enhances messaging, delivery, or interaction in paid media environments.

5. Experience
Illustrates how audiences experience the advertising. Includes relevance, responsiveness, and the ability to deliver more meaningful and timely interactions.

6. Leadership
Demonstrates leadership in advancing advertising technology. Includes governance, transparency, and collaboration across media, data, and technology teams.

7. Impact & Results
Provides clear, measurable evidence of success. This may include improvements in targeting accuracy, reach, efficiency, performance, attribution, or return on investment. Base numbers or credible indicators must be included.