Media Requirements

Who Should Enter
Communications programmes designed for investors, shareholders, analysts, or financial stakeholders.

This is NOT for:
General corporate communications without a clear financial, investor, or market-facing focus.

About the Award

This award recognises excellence in financial communications strategy. It celebrates work that communicates complex financial information with clarity and credibility, building trust, supporting transparency, and influencing stakeholder confidence and market perception.

Judging Criteria (Please note that Strategy Area has the Highest Score Weighting)

1. Executive Summary
Overall quality, clarity, and credibility of the submission. Judges will assess how effectively the financial communication challenge, strategy, and outcomes are articulated.

2. Strategy
Demonstrates a clear and well-defined financial communications strategy. Includes objectives, stakeholder understanding, and alignment with business and market context.

3. Innovation
Shows evidence of innovative thinking in how financial information is communicated. Includes new or effective approaches to improving clarity, accessibility, or engagement.

4. Creativity (Design & Communication)
Demonstrates how complex financial information is communicated clearly and effectively. Includes structure, tone, and the ability to simplify without losing accuracy or integrity.

5. Experience
Illustrates how stakeholders engage with the communication. Includes accessibility, clarity, and the ability to build confidence and understanding across audiences.

6. Leadership
Demonstrates leadership in maintaining transparency and trust. Includes governance, responsibility, and the ability to guide communication in sensitive or high-stakes contexts.

7. Impact & Results
Provides clear, measurable evidence of success. This may include investor confidence, stakeholder response, market perception, or other relevant financial communication outcomes. Base numbers or credible indicators must be included.