Media Requirements

Who Should Enter
Work where data, insights, or analytics directly inform and shape the creative idea.

This is NOT for:
Data dashboards, reporting, or optimisation activity without a clear creative output.

About the Award

This award recognises creative work where data and insight are the driving force behind the idea itself. It celebrates innovation that uses data not just to optimise performance, but to inspire, shape, and unlock powerful creative thinking that connects with audiences and drives impact.

Judging Criteria

1. Executive Summary
Overall quality, clarity, and persuasiveness of the submission. Judges will assess how effectively the role of data in shaping the idea and its impact is articulated.

2. Strategy
Demonstrates a clear understanding of the data, insight, or opportunity. Includes how analytics informed the strategic direction and defined the role of creativity.

3. Innovation
Shows evidence of inventive or unconventional use of data. Includes new ways of generating, interpreting, or applying data to unlock creative opportunities.

4. Creativity (Design & Communication)
Demonstrates how data is translated into compelling and original creative work. Includes storytelling, execution, and the ability to bring insights to life in engaging ways.

5. Experience
Illustrates how data-driven creativity enhances audience relevance and engagement. Includes personalisation, responsiveness, and the ability to create meaningful connections.

6. Leadership
Demonstrates leadership in integrating data and creativity. Includes collaboration between analytics, strategy, and creative teams, and the ability to champion new ways of working.

7. Impact & Results
Provides clear, measurable evidence of success. This may include engagement, effectiveness, business outcomes, or improvements driven by the data-led creative approach.