Media Requirements

Who Should Enter
Design work created for business-to-business audiences that simplifies complexity and supports informed decision-making.

This is NOT for:
Consumer-led brand aesthetics without a clear B2B context or objective.

About the Award

This award recognises excellence in design for business audiences. It celebrates work that simplifies complex information, communicates value clearly, and supports decision-making across longer, multi-stakeholder journeys.

Winning work demonstrates how thoughtful, purposeful design enhances understanding, builds trust, and strengthens brand credibility across platforms, content, and experiences.

Judging Criteria

1. Executive Summary
Overall quality, clarity, and persuasiveness of the submission. Judges will assess how effectively the design solution and its business impact are articulated.

2. Strategy
Demonstrates a clear understanding of the business challenge, audience, and decision-making context. Includes alignment with marketing, sales, or organisational objectives.

3. Innovation
Shows evidence of innovative design thinking in simplifying complexity or improving communication. Includes new formats, structures, or approaches that enhance clarity and engagement.

4. Creativity (Design & Communication)
Demonstrates excellence in design craft and communication. Includes clarity of information, visual coherence, and the ability to present complex ideas in an accessible and compelling way.

5. Experience
Illustrates how the design supports the user journey. Includes usability, navigation, and the ability to guide stakeholders through information in a logical and intuitive manner.

6. Leadership
Demonstrates leadership in elevating the role of design in B2B contexts. Includes collaboration across teams and the ability to influence how design supports business outcomes.

7. Impact & Results
Provides clear, measurable evidence of success. This may include engagement, lead quality, pipeline progression, conversion, or overall business performance.