Media Requirements

Who Should Enter
Standalone retail or point-of-sale executions where physical design, structure, and in-store impact are central to the idea.

This is NOT for:
Omnichannel retail journeys or campaigns where POS is only one of multiple touchpoints.

About the Award

This award recognises excellence in retail and point-of-sale design that influences decision-making at the moment of purchase. It celebrates physical executions that combine strong visual craft, functional design, and spatial thinking to create impactful in-store experiences and drive commercial results.

Judging Criteria

1. Executive Summary
Overall quality, clarity, and persuasiveness of the submission. Judges will assess how effectively the design solution and its in-store impact are articulated.

2. Strategy
Demonstrates a clear understanding of the retail environment, shopper behaviour, and commercial objectives. Includes how the design responds to specific in-store challenges or opportunities.

3. Innovation
Shows evidence of innovation in design, materials, structure, or approach. Includes new or inventive ways of capturing attention, influencing behaviour, or enhancing retail effectiveness.

4. Creativity (Design & Communication)
Demonstrates excellence in visual and spatial design. Includes layout, form, materials, and how effectively the design communicates the brand and product in-store.

5. Experience
Illustrates how shoppers interact with the execution. Includes visibility, navigation, usability, and the ability to create an engaging and intuitive in-store experience.

6. Leadership
Demonstrates leadership in retail design thinking and execution. Includes collaboration across design, production, and retail teams, and the ability to set new standards within the category.

7. Impact & Results
Provides clear, measurable evidence of success. This may include sales uplift, increased dwell time, shopper engagement, or improved in-store performance.