Media Requirements

Who Should Enter
Content-led strategies designed to engage, educate, and influence professional audiences and decision-makers.

This is NOT for:
Short-form consumer content or entertainment-led campaigns without a clear B2B objective.

About the Award

This award recognises excellence in B2B content marketing. It celebrates work that uses insight-led storytelling and thought leadership to engage professional audiences, support complex decision-making journeys, and drive measurable business outcomes across longer sales cycles.

Judging Criteria

1. Executive Summary
Overall quality, clarity, and persuasiveness of the submission. Judges will assess how effectively the content strategy, execution, and business impact are articulated.

2. Strategy
Demonstrates a clear understanding of the business audience, industry context, and decision-making process. Includes alignment with marketing, sales, or growth objectives.

3. Innovation
Shows evidence of innovative thinking in content strategy, formats, or delivery. Includes new or effective ways of engaging and influencing professional audiences.

4. Creativity (Design & Communication)
Demonstrates excellence in content creation and communication. Includes clarity, depth, and the ability to present complex ideas in a compelling and accessible way.

5. Experience
Illustrates how content supports the audience journey. Includes relevance, usability, and the ability to guide stakeholders through stages of awareness, consideration, and decision-making.

6. Leadership
Demonstrates leadership in thought leadership and content strategy. Includes the ability to build authority, shape industry perspective, and influence how content supports business outcomes.

7. Impact & Results
Provides clear, measurable evidence of success. This may include engagement, lead generation, pipeline contribution, conversion, deal velocity, or revenue impact.