Media Requirements

Who Should Enter
Creative work where artificial intelligence plays a central and visible role in shaping, generating, or executing the output.

This is NOT for:
Back-end AI tools, automation, or optimisation systems without a clear and direct creative application.

About the Award

This award recognises the innovative use of artificial intelligence as a creative collaborator. It celebrates work where AI is intentionally integrated into the creative process to expand originality, enhance storytelling, and unlock new forms of expression and scale.

Judging Criteria

1. Executive Summary
Overall quality, clarity, and persuasiveness of the submission. Judges will assess how effectively the role of AI and its creative impact are articulated.

2. Strategy
Demonstrates a clear rationale for using AI within the creative approach. Includes how AI supports the idea, audience, and overall objectives.

3. Innovation
Shows evidence of innovative use of AI technologies. Includes new or inventive ways of applying AI to enable creative outcomes that would not be possible otherwise.

4. Creativity (Design & Communication)
Demonstrates how AI contributes to compelling and original creative execution. Includes visual, narrative, or interactive elements enabled through AI.

5. Experience
Illustrates how the audience engages with the AI-enabled work. Includes relevance, interaction, and the ability to create meaningful or memorable experiences.

6. Leadership
Demonstrates leadership in the responsible and forward-thinking use of AI. Includes transparency, ethical consideration, and the ability to push creative boundaries while maintaining integrity.

7. Impact & Results
Provides clear, measurable evidence of success. This may include engagement, scalability, creative output, brand impact, or business outcomes.