Media Requirements

Brand Leadership in Fair Pitch Governance

Who Should Enter

Brands that have executed clear, transparent, and equitable agency pitch processes.

Agencies and/or pitch consultants that participated in the pitch process—regardless of whether they were ultimately appointed—may nominate the brand for this award, subject to brand approval.

This is NOT for:

Policy documents or procurement frameworks that have not been implemented in a live pitch process.

About the Award

This award recognises brands that demonstrate leadership in designing and delivering fair, transparent, and structured agency pitch processes. It honours organisations that uphold best practice across briefing, timelines, remuneration, intellectual property, and feedback.

The focus is on real-world implementation—ensuring that fairness is not just defined, but consistently applied in live agency appointment processes. Recognition in this category reflects independently validated standards of integrity and respect within the industry.

Judging Criteria

1. Executive Summary
Overall quality, clarity, and credibility of the submission. Judges will assess how effectively the entry demonstrates a fair and well-governed pitch process in practice.

2. Strategy
Demonstrates a clearly defined and well-structured pitch approach. Includes alignment between business objectives, agency requirements, and the overall design of the pitch process.

3. Innovation
Shows evidence of thoughtful or progressive approaches to improving fairness, transparency, or efficiency within the pitch process.

4. Experience
Illustrates how participating agencies were engaged throughout the process. Includes clarity of communication, quality of interactions, structured feedback, and overall respect for participants.

5. Leadership
Demonstrates leadership in setting and upholding ethical standards in agency selection. Includes governance structures, accountability, and a commitment to fair and responsible practices.

6. Impact & Results
Provides evidence of successful implementation. This may include agency feedback, process outcomes, improved relationships, or broader influence on procurement practices.

(Note: Creativity is intentionally de-emphasised here, as this category is governance-led rather than campaign-led.)