Media Requirements

Who should enter:
Brands that have moved beyond foundational fairness to innovate in procurement governance, commercial evaluation frameworks and long-term partnership design.

Agencies and/or pitch consultants that participated in the procurement process may nominate and enter client brands for this award, subject to brand approval.

This is NOT for:
Standard pitch processes that meet basic governance requirements without demonstrable innovation or structural advancement.

About the Progressive Leadership in Agency Appointment Award:
This award recognises brands that demonstrate progressive leadership in how agencies are evaluated, appointed and partnered. It honours organisations that innovate in procurement governance, commercial weighting frameworks, contract proportionality and the design of sustainable, long-term partnerships.

The emphasis is on structural advancement and implemented models that improve both fairness and long-term value creation. Agencies involved in the appointment process may submit entries on behalf of brands, with brand consent, recognising that progressive procurement leadership is often most visible to participating partners.

Criteria for Judging the Progressive Leadership in Agency Appointment Award:

Transparency:
Demonstrate clarity in evaluation frameworks, commercial weighting models and decision-making processes.

Proportionality:
Show how contract terms, risk allocation and performance expectations are appropriately aligned to the scale and scope of work.

Governance Structure:
Provide evidence of structured procurement governance and oversight that supports accountable and ethical decision-making.

Commercial Fairness:
Explain how commercial models balance cost efficiency with sustainable agency economics and partnership viability.

Evidence of Implementation:
Include proof that progressive procurement or partnership frameworks were applied in practice, with measurable or demonstrable outcomes.