Media Requirements

Impact & Purpose Category:

This category recognises marketing, business, and technology-led initiatives that create meaningful positive impact for people, communities, and society. It celebrates work that goes beyond commercial success to drive lasting change, influence behaviour, and contribute to a more inclusive, sustainable, and responsible world.

The award highlights organisations that embed purpose into strategy and action—demonstrating how brands can be a force for good through thoughtful design, ethical practices, and measurable social, environmental, and community outcomes.