Media Requirements
Brand Purpose
Category Description
Who should enter:
Brands embedding purpose into strategy and action.
This is NOT for:
Purpose-led advertising without proof.
About the Brand Purpose Award:
This award recognises brands that authentically embed purpose into their strategy and actions. It celebrates work where purpose is not just communicated, but lived—guiding decisions, behaviours, and outcomes.
Criteria for Judging the Brand Purpose Award:
Purpose Alignment: Demonstrate a clear link between brand values and action.
Credibility & Consistency: Show sustained commitment across touchpoints.
Social Impact: Provide evidence of meaningful benefit to people or society.
Requirements
Mandatory: Yes
Required: 1
Media Types Accepted
Media type: Image
File types: jpg, jpeg, png
File size: Up to 100 Mb
As an option you can add up to 2 images to support your entry.
Requirements
Mandatory: No
Maximum: 5
Required: 0
Media Types Accepted
Media type: Image
File types: jpg, jpeg, png
File size: Up to 100 Mb
Requirements
Mandatory: No
Maximum: 2
Required: 0
Media Types Accepted
Media type: Document
File types: pdf
File size: Up to 100 Mb
Requirements
Mandatory: No
Maximum: 3
Required: 0
Media Types Accepted
Media type: Video
File types: mov, mp4
File size: Up to 500 Mb
