Media Requirements

Who should enter:
Agency–client partnerships that have delivered measurable business growth, category leadership or market impact through close collaboration.

This is NOT for:
Routine agency relationships or campaigns without clear evidence of shared strategy, collaboration and business results.

About the Partnering for Growth Award:

This award recognises agency–client partnerships where collaboration has directly accelerated business performance. It celebrates relationships where shared strategy, creativity and execution translate into measurable growth, market leadership or meaningful competitive advantage.

Unlike awards that focus on longevity alone, this category recognises partnerships at any stage — whether newly formed or long established — provided they demonstrate tangible business outcomes.

Entries will be evaluated through a client-side lens, recognising partnerships where agencies and brands work as true strategic partners with aligned goals, shared accountability and a clear focus on results.

Criteria for Judging the Partnering for Growth Award:

Business Impact:
Provide evidence of measurable outcomes such as revenue growth, market share gains, audience reach, customer acquisition or return on investment.

Strategic Collaboration:
Demonstrate how agency and client worked together to shape strategy, solve problems and align decision-making.

Innovation & Creativity:
Show how new ideas, inventive strategies or creative approaches helped unlock growth or competitive advantage.

Scalability & Learning:
Highlight insights, processes or collaboration models that can be sustained, scaled or applied across other initiatives.'