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Premier League Mobile Launch - Showmax.com
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| Title: | Premier League Mobile Launch |
|---|---|
| Brand: | Showmax.com |
| Product: | Showmax.com |
| Agency Name or Internal: | T+W, Retroviral and grid |
| Brand Representative/Marketing Director: | Yatish Narsi |
| Agency: | T+W, Retroviral, grid |
| CCO: | Gareth Whittaker, Mike Sharman, Clinton Bridgeford |
| ECD: | Greg Trombetta |
| Copywriter: | Gareth Whittaker, Mike Sharman, Clinton Bridgeford |
| Creative Director: | Gareth Cohen, Jacques Massardo |
| Art Director: | Grant Peters, Sian Millar |
| Strategist: | Gareth Whittaker, Mike Sharman, Clinton Bridgeford |
| Director: | Chris Holt |
| Producer: | Steve Tottingham |
| Business Unit Director: | Pippa Misplon |
| Production House: | T+W |
| Executive Summary: | In what is possibly the greatest live TV stunt ever staged, Showmax.com partnered with Eric Cantona to reveal to all 44 of its African Markets - simultaneously, via linear tv, its streaming platform and YouTube Live - that football will never be the same again. Quite literally, because Showmax.com has the most compelling Premier League offering in the world. In a stunt planned to perfection, Eric Cantona walked off set in protest and Showmax hit the headlines. Achieving 150% of the target for new signups to Showmax.com’s Premier League offering (in just 3 weeks) and attracting 250m+ views; $10,415,093.65 in earned PR coverage and over 1 billion impressions, the campaign was a breakout success for Showmax. Hundreds of millions of people will now be able to consume the greatest football league on the planet, for a fraction of what it costs to attend a live match, while cheering on hundreds of African players, in real time. |
