LEADERSHIP
AGENCY OF THE YEAR - SMALL (2025)
Retroviral - Retroviral
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| Title: | Retroviral |
|---|---|
| Brand: | Retroviral |
| Product: | Retroviral |
| Agency Name or Internal: | Retroviral |
| Brand Representative/Marketing Director: | Pippa Misplon |
| Agency: | Retroviral |
| CCO: | Mike Sharman |
| ECD: | Mike Sharman |
| Copywriter: | Kgothatso Maditse |
| Creative Director: | Koketso Masisi |
| Art Director: | Elizma Keyter, Lesche Du Toit, Mei Lee |
| Strategist: | Nozibele Chabeli |
| Business Unit Director: | Nomkhosi Twala |
| Executive Summary: | Retroviral is an independent agency in South Africa that opened in 2010 and has made more brands go globally viral than any other agency in Africa. Retroviral's journey over the past year has been one of resilience, innovation, and leadership. In FY24, we experienced strong revenue growth (our GP increased by 7.95%) through our bespoke offering of earned media-driven, bottom-line, high-impact campaigns and projects. We are set to conclude the current financial year on R50m+ revenue, a first in the agency’s 15-year history. At this stage we are 36% up in revenue, YOY. In FY24, we secured new retainers with Lil-Lets USA, Showmax, SAB, and STECO, partnerships that are testament to our ability to deliver and exceed our clients' expectations. Within the SAB retainer alone, our proactively pitched campaigns have been highly recognised including Castle Lager Victory https://bit.ly/4cjzs6R and GranBoks https://bit.ly/4j25bvf, Flying Fish Pimp my Pozi https://youtu.be/rBd0dC2sg1M and Castle Lite https://bit.ly/3RLFgMK. Our success was further amplified with project wins for Multichoice, Wimpy, BIC and OneCart to name a few. These wins were not just about revenue numbers; they were about creating impact through our viral blueprint ensuring platitudes of success for the client, from sales or downloads to earned media and brand equity. Retroviral is not just an agency; we are a movement, driving change and setting the pace for the future of advertising. While our roots are in PR, today Retroviral is a full TTL agency that leads from insight to impact. As we look back on the last year, we are filled with pride for what we have accomplished. The highs have been remarkable, and the lows have been learning experiences. We stand here today, not just as contenders for Small Agency of the Year, but as the agency that has truly defined what it means to be at the forefront of the industry, blazing new trails. |
| Additional Credits: | Managing Director: Pippa Misplon |
