Run Through Time - Hi-Tec
Bronze
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Title:
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Run Through Time |
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Brand:
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Hi-Tec |
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Product:
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Original Since Range |
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Agency Name or Internal:
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Futureborn |
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Production Company:
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FUTUREBORN® |
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Brand Representative/Marketing Director:
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Andrea De Beer |
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Agency:
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FUTUREBORN® |
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CCO:
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Simon Spreckley |
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ECD:
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Simon Spreckley |
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Copywriter:
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Lawrence Louw, Simon Spreckley |
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Creative Director:
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Lawrence Louw |
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Art Director:
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Lawrence Louw, Kingsley Clutten |
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Strategist:
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Simon Spreckley, Lawrence Louw |
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Producer:
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Berenique Benecke |
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Business Unit Director:
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Berenique Benecke |
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Production House:
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FUTUREBORN® |
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Recording Studio:
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Behind Bars |
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Post Production:
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FUTUREBORN® |
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Media Agency Partner:
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Metis Media |
| Executive Summary: |
To celebrate 50 years of Hi-Tec and launch their new “Original Since” range, we created Run Through Time - an interactive digital experience that invited users to explore the brand’s legacy through motion, storytelling, and scroll. At the heart of the campaign was a microsite that allowed visitors to “run” through a virtual timeline of Hi-Tec’s most iconic moments, seamlessly connecting the past to the launch of its future-facing collection. Part history, part e-commerce funnel - this was brand heritage, rebuilt for today. |
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