STRATEGY
MEDIA PLANNING (2025)
Homes need pets - Byron Thomas Properties
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| Title: | Homes need pets |
|---|---|
| Brand: | Byron Thomas Properties |
| Product: | Byron Thomas Properties |
| Agency Name or Internal: | Clockwork |
| Production Company: | Clockwork |
| Brand Representative/Marketing Director: | Byron Thomas |
| Agency: | Clockwork |
| CCO: | Jacques Shalom |
| Copywriter: | Jacques Shalom, Gregory Walker, Daniella Van Der Horst |
| Creative Director: | Alexis Sirakis, Gregory Walker |
| Art Director: | Alexis Sirakis,Alba Verona,Modungoa Sebokholi, Skye Hendey |
| Strategist: | Michelle Harripersadth,Kathryn Thompson,Tom Manners |
| Executive Summary: | Real estate listings are a numbers game. But Byron Thomas Properties saw something deeper: a chance to connect emotionally with potential buyers by adding something unexpected to their listings: rescue animals. In partnership with Woodrock Animal Rescue, we created a content strategy that transformed sterile property listings into emotionally resonant conversion tools. Using real shelter animals, photographed and placed in-situ in listed homes, we crafted a seamless visual and written narrative that not only helped homes sell faster — but helped pets find homes too. With zero media spend, we achieved a 55% increase in property views, 52% uplift in SMS leads, and all featured pets were adopted. “Homes Need Pets” wasn’t just a campaign. It was a heartfelt utility that reframed both real estate and animal rescue in a way that made everyone feel at home. |
| Additional Credits: | Charlize Muller |
| Additional Credits: | Dustin Carr |
