LEADERSHIP
AGENCY OF THE YEAR - SMALL (2025)
WeFuse - WeFuse
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Merit Certificate
| Title: | WeFuse |
|---|---|
| Brand: | WeFuse |
| Product: | WeFuse |
| Agency Name or Internal: | WeFuse |
| Brand Representative/Marketing Director: | Sarah Quadflieg |
| Agency: | WeFuse |
| ECD: | Sanele Thabethe |
| Copywriter: | Nomthandazo Makhubu |
| Creative Director: | Sanele Thabethe |
| Art Director: | Sanele Thabethe |
| Strategist: | Thomas Henderson |
| Director: | Dimitri Quadflieg |
| Business Unit Director: | Tammy Esquino |
| Production House: | WeFuse |
| Recording Studio: | WeFuse |
| Post Production: | WeFuse |
| Media Agency Partner: | WeFuse |
| Executive Summary: | WeFuse — Create What Matters WeFuse is a proudly South African digital agency with an expanding footprint into Europe, driven by a bold mindset: Dare to Think Differently. With a lean, high-performing team of 11, we blend creativity, technology, and data to deliver work that is both emotionally resonant and commercially impactful. In 2025, we grew steadily year-on-year achieving R22.3M (R2M per/resource), proving that focused, sustainable growth comes from building the right things — not just more things. At our core is the belief that great work starts with great partnerships. We’ve worked with Converse South Africa since 2016, earning recognition from Converse Global as a top-performing agency across 37 countries (LATAM, EMEA, and APAC). Since 2018, we’ve also led the digital evolution of Honda Motors Southern Africa, culminating in a unified regional platform rolled out across 12 SADC countries — built on headless architecture and powered by performance optimisation. Our secret? The Fusion Framework: Discover, Define, Design, Deliver. More than a workflow, it’s a mindset — a repeatable, evolving process designed to ensure clarity, alignment, and growth. It gives clients confidence in outcomes and creates space for collaborative learning between teams. It’s helped us not just deliver results — but co-create multi-year roadmaps with retail and automotive clients alike. WeFuse is built for speed. Our remote-first model spans Johannesburg, Cape Town, Amsterdam — and occasionally, campgrounds — because we believe work should flex around life, not the other way around. That’s not just culture, it’s strategy. When people work where they thrive, they build better. This belief powers our internal growth platform, WeGrow, which focuses on upskilling, mentorship, and shared success. Our innovation edge is practical and focused. We delivered the first Converse B2B e-commerce platform, achieving a 40x ROI, 268% increase in retailer adoption, and 1,238% growth in pre-orders within one year. Our paid media performance has helped clients like Converse increase purchases by 80.73% with less spend, and Honda’s lead generation improved by 104.7% through data-led creative targeting. Creativity is at the core of everything we do — but never for its own sake. From immersive 3D experiences to high-performance campaign dashboards, our design philosophy blends form with function. Our creative work isn’t siloed — it’s embedded across delivery, driven by insight, and designed to perform. Led by Dimitri Quadflieg, founder of WeFuse (PTY) LTD and WeFuse B.V., and Sarah Quadflieg, MD of WeFuse South Africa, our leadership reflects our dual commitment: global excellence and local impact. Dimitri brings global systems and delivery principles to the local market, while Sarah leads with operational clarity and a passion for empowering women in tech. We may not be the biggest — yet. But we’ve proven that a compact, intentional team can build award-worthy work, deliver real growth, and shape the future of what an agency can be. At WeFuse, we don’t just make digital work. We create what matters — and we’re only getting started. |
| Additional Credits: | Ashleigh Stapleton - Head / UX/UI |
| Additional Credits: | Ross Davidson - Head / Technology |
| Additional Credits: | Vanessa Rossow - Head / Tech & Design |
| Additional Credits: | Niri Govender - Studio |
| Additional Credits: | Manisha Sookaye - Traffic Manager |
