EXPERIENCE
URBAN DESIGN (2025)
1862 - Standard Bank
JPG
JPG
MP4
1m:40s
Silver
| Title: | 1862 |
|---|---|
| Brand: | Standard Bank |
| Product: | 1862 |
| Agency Name or Internal: | Design Bridge & Partners |
| Production Company: | Atmos |
| Brand Representative/Marketing Director: | Margaret Nienaber, Yolisa Koza, Diana Springer, Kea Mawela |
| Agency: | Design Bridge & Partners |
| CCO: | Pete Case |
| ECD: | Liana Liebenberg |
| Creative Director: | Liana Liebenberg |
| Art Director: | Liana Liebenberg, Tsholofelo Masiye, Peter Valasis, Michael Cornwell |
| Strategist: | Angie Hattingh, Christy Nell |
| Business Unit Director: | Anastasia Cost, Natalie Woker |
| Executive Summary: | Corporate merchandise sucks. 79% of it just ends up in the landfill1. This doesn’t send a positive signal to employees and potential employees. But elevating the buying experience and offering limited, high-quality products will increase the perceived value of even a simple branded water bottle. For a premium brand like Standard Bank maintaining an iconic brand status is therefore vital to the acquisition and retention of staff. Standard Bank's 1862 concept store reimagines corporate retail, transforming an underutilised space into a gallery-like experience that embodies the brand's purpose of driving Africa’s growth. This innovative approach led to a 133% increase in corporate merchandise sales (Yes, sales! People actually came and bought the corporate merch because they loved them so much), +R2.89 Million in bespoke order requests, and a significant jump in Standard Bank's global employer ranking, solidifying its position as an 'Employer of Choice' , earning them the top place in Africa. [animate this section – include Forbes] |
| Additional Credits: | Agency Managing Director: Mathew Weiss |
| Additional Credits: | Agency Designer: Liana Liebenberg, Tsholofelo Masiye, Peter Valasis, Michael Cornwell |
| Additional Credits: | Architects: Atmos |
