LEADERSHIP
AGENCY OF THE YEAR - SMALL (2025)
Happy Friday - Happy Friday
JPG
MP4
3m:42s
Merit Certificate
| Title: | Happy Friday |
|---|---|
| Brand: | Happy Friday |
| Product: | Happy Friday |
| Agency Name or Internal: | Happy Friday |
| Brand Representative/Marketing Director: | Happy Friday |
| Agency: | Happy Friday |
| CCO: | Happy Friday |
| ECD: | Happy Friday |
| Copywriter: | Happy Friday |
| Creative Director: | Happy Friday |
| Art Director: | Happy Friday |
| Strategist: | Happy Friday |
| Director: | Happy Friday |
| Producer: | Happy Friday |
| Business Unit Director: | Happy Friday |
| Production House: | Happy Friday |
| Recording Studio: | Happy Friday |
| Post Production: | Happy Friday |
| Media Agency Partner: | Happy Friday |
| Executive Summary: | In 2024, Happy Friday did what many small agencies couldn’t. We showed up, held on, and levelled up, in the middle of our hardest year yet. We’re not a new name anymore. When we rebranded from CWDi in 2021, we set out to prove that a people-centric TTL agency could still thrive in an industry strained by burnout, budget cuts and broken models. We implemented a new leadership structure, redesigned how we worked with clients, and built a culture rooted in real care. That foundation was tested this year. We lost a major retainer account (the kind that small agencies often build their stability around). The financial impact was immediate. Budgets tightened. Campaigns were paused. We had to say goodbye to good people. Even our half-day Fridays and other trademark perks were put on hold. And for the first time, we closed the year in the red. But here’s why we’re entering (and why we believe we should win) Small Agency of the Year 2024. Because we didn’t shrink. We didn’t stall. We recalibrated, rallied, and rebuilt. We expanded our Liberty portfolio and grew billing across key retained clients. Our senior leadership stepped back into the work – servicing, producing, and writing to ensure quality never slipped. We onboarded and mentored a new wave of interns. We brought in experienced talent. We kept our standards high and our egos low. We also made 2024 our best creative year yet. We were awarded Creative Circle Ad of the Month for film, got three finalists for Bookmarks and our first-ever Loeries finalist, and took first place FinancialMail Adfocus Awards Creative Competition. Not bad for a year that tried to knock us down. We never stopped making work we’re proud of. Not for the shelves, but for the real world. In a year defined by contraction, we found momentum. In a year of loss, we gained clarity. This is the story of an agency that didn’t just survive 2024, we grew through it. |
