DESIGN
INTEGRATED CAMPAIGN (2025)
Livewell - If you... Campaign - Livewell by Zurich
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MP4
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MP4
1m:41s
Merit Certificate
| Title: | Livewell - If you... Campaign |
|---|---|
| Brand: | Livewell by Zurich |
| Product: | Livewell App |
| Agency Name or Internal: | So Interactive |
| Production Company: | What is New |
| Brand Representative/Marketing Director: | Paul Valiant |
| Agency: | So Interactive |
| ECD: | Darren Mansour |
| Copywriter: | Diona Stevic Marinko |
| Creative Director: | Letitia Lerm |
| Art Director: | Claire Bruining |
| Strategist: | Darren Mansour |
| Business Unit Director: | Michelle Megaw |
| Production House: | What is New |
| Media Agency Partner: | Algorithm |
| Executive Summary: | The wellness industry is dominated by high standards and unrealistic expectations. It’s a world where wellness is synonymous with unattainable perfection, curated Instagram feeds, and pricey retreats that would make even Gwyneth Paltrow’s wallet weep. For those living in the real world—where time, money, and sanity are in short supply this polished portrayal of wellness is more stress-inducing than stress-relieving. LiveWell saw the absurdity of it all and decided to break free from the mould. LiveWell is a holistic health and wellness app without the fuss. Instead of lofty goals, it helps its members make small, actionable changes that fit into their everyday lives. We were approached to develop a campaign that showcases LiveWell’s approach. We needed to cut through the noise of the industry and position LiveWell as the go-to app for real people who want to improve their wellbeing without unrealistic expectations and we needed to do it on a global scale with a campaign that could transcend language and cultural differences. |
