DESIGN
FILM (2025)
Castle Double Malt - Extra Smooth - SAB (AB INBEV)
JPG
MOV
1m:30s
Bronze
| Title: | Castle Double Malt - Extra Smooth |
|---|---|
| Brand: | SAB (AB INBEV) |
| Product: | Castle Double Malt |
| Agency Name or Internal: | Promise |
| Production Company: | Plank |
| Brand Representative/Marketing Director: | CMO: Vaughan Croeser, Brand Director: Thomas Lawrence, Brand Manager: Elizna Van Schalkwyk |
| Agency: | Promise |
| CCO: | Marc Watson |
| ECD: | Nic Kostouros |
| Copywriter: | Bongani Ntombela |
| Creative Director: | Nic Kostouros |
| Art Director: | Lethukuthula Zimu |
| Strategist: | Nonkululeko Mabena |
| Director: | Peter Pohorsky |
| Producer: | Seamus Bux, Santa Asbury |
| Business Unit Director: | Ashleigh Oosthuizen |
| Production House: | Plank |
| Recording Studio: | Audio Engineer – Alez Smillie, Studio Producer – Chloe Ellis |
| Post Production: | Editor : Evy Katz, Grade : Terry Simpson, VFX Supervisor & Flame : Marco Raposa de Barbosa, VFX : Paul Meyer |
| Executive Summary: | Castle Double Malt, despite our incredible liquid, is a challenger brand. In order to fast-track our brand meaning and steal market share from the established players like the 'Amstels of the world', we needed to build our extra smooth liquid's intrinsic credentials. We decided to lean into tall tales, fables and the story of the lengths our brewer went to perfect this beer – it's an entertainingly unbelievable story: almost as unbelievable as our smooth beer. |
| Additional Credits: | Account Director: Lulu Makhesha |
