#SheOwnsHerSuccess - Empowering Women Through AI - Momentum Group
Merit Certificate
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Title:
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#SheOwnsHerSuccess - Empowering Women Through AI |
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Brand:
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Momentum Group |
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Product:
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AI-Powered CV Generator Suite |
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Agency Name or Internal:
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Techsys Digital |
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Production Company:
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Techsys Digital |
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Brand Representative/Marketing Director:
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Thandi Smith |
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Agency:
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Techsys Digital |
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ECD:
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Techsys Digital |
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Copywriter:
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Momentum |
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Creative Director:
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Techsys Digital |
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Art Director:
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Techsys Digital |
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Strategist:
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Brandon-Lee Fredericks (Techsys Digital) |
| Executive Summary: |
Momentum’s #SheOwnsHerSuccess is an AI-powered career platform redefining how women in South Africa navigate employment. Amid a national crisis of female unemployment (36% as of mid-2024), the campaign delivered a comprehensive set of tools - from CV builders and interview simulators to salary coaches, designed to fast-track job readiness. By fusing cutting-edge AI with empathetic design, the platform helped over 20,000 women take control of their career journeys, resulting in more than 12,000 professional CVs created. This initiative not only addressed time poverty and accessibility gaps, but it also transformed the job hunt from a daunting challenge into an empowering digital experience. |
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