Real Beauty Generation - Dove (Unilever)
Silver
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Title:
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Real Beauty Generation |
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Brand:
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Dove (Unilever) |
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Product:
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Dove Soap |
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Agency Name or Internal:
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VML South Africa |
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Production Company:
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VML South Africa |
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Brand Representative/Marketing Director:
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Anele Nzimande-Maphanga – Head of PR Unilever SA Lerato Dumisa – Brand Manager, Dove SA (no longer with Unilever) Tarryn Payne – Marketing Director Pau Bartoli – Dove Global Brand Director Victoria Floyd – Brand Manager Dove Global, Calvin Buthelezi - Consumer Experience (CX) | Beauty & Wellbeing + Personal Care |
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Agency:
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VML South Africa |
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CCO:
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Fran Luckin |
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ECD:
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Theo Ferreira |
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Copywriter:
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Karryn Massyn , Cailin Wellbeloved |
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Creative Director:
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Dominique Baxewanos |
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Art Director:
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Savanna Hinnis, Jessica Wright ,Hanro Manefeldt |
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Strategist:
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Shannon Jenkins , Amy Harper |
| Executive Summary: |
To mark 20 years of its Real Beauty platform, Dove launched "Real Beauty Generation" — a groundbreaking initiative to help redefine how AI sees and represents women. Built in collaboration with Adobe and body positivity experts, the campaign centred on a first-of-its-kind microsite that trains generative AI to reflect the diverse, human beauty of South African women. At a time when synthetic beauty norms are being encoded into AI platforms, Dove stepped in to ensure real women are not digitally erased. |
| Additional Credits: |
Jason Carmel – Global Creative Data Lead Justine Braun – Director of Data Science Luke Herd – Director Experience Design Project Management: Fiona Campbell, Dominique Baxewanos PR: Lerato Kgwete, Cwenga Nkunzana |
| Additional Credits: |
Aluwani Raswiswi - Chief Technology Officer Tammy Francis - Technology Account Director: Client Service Mzamo Mkhize - Technology Project Manager Lucia Ma - Senior Frontend Developer Faith Zunguza - Frontend Developer Adhikar Sirigobind - Senior DevOps Engineer Lesedi Motsisi - Senior Quality Assurance Analyst |
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1m:41s
