DESIGN
OOH/DOOH (2025)
Run Through Time - Hi-Tec
JPG
MP4
15s
Merit Certificate
| Title: | Run Through Time |
|---|---|
| Brand: | Hi-Tec |
| Product: | Original Since Range |
| Agency Name or Internal: | Futureborn |
| Production Company: | FUTUREBORN® |
| Brand Representative/Marketing Director: | Andrea De Beer |
| Agency: | FUTUREBORN® |
| CCO: | Simon Spreckley |
| ECD: | Simon Spreckley |
| Copywriter: | Lawrence Louw, Simon Spreckley |
| Creative Director: | Lawrence Louw |
| Art Director: | Lawrence Louw, Kingsley Clutten |
| Strategist: | Simon Spreckley, Lawrence Louw |
| Producer: | Berenique Benecke |
| Business Unit Director: | Berenique Benecke |
| Production House: | FUTUREBORN® |
| Recording Studio: | Behind Bars |
| Post Production: | FUTUREBORN® |
| Media Agency Partner: | Metis Media |
| Executive Summary: | To mark Hi-Tec’s 50th anniversary, Futureborn created a high-impact 3D billboard experience that reintroduced the brand to the street and to a new generation. Anchored in the broader Run Through Time campaign, the Braamfontein-based anamorphic billboard unveiled Hi-Tec’s new “Original Since” range within a sleek, museum-like space. The creative approach linked each shoe to its original launch year, using motion, subtle effects, and cinematic staging to celebrate the brand’s legacy through a future-facing lens. Executed with AI-assisted 3D modelling and design precision, the illusion gave Hi-Tec’s newest products the scale and drama they deserved and generated major buzz both on the street and online. The billboard helped drive a 35% spike in traffic, 20% increase in sales, and over 1 million impressions across social platforms. A design-led activation that bridged history and innovation and proved that heritage brands can launch like newcomers. |
