| Executive Summary: |
Searching for a travel deal that’s perfect for you is difficult and time-consuming. South African Tourism needed to make discovering perfect travel deals easier, quicker and more enjoyable to increase bookings and leads. During Travel Week, SA Tourism partnered with the local tourism industry to offer special travel deals for ONE WEEK ONLY. Dating apps make it easier for people to find their perfect partner. We wanted to make it that easy to find your perfect travel deal. Perfect Match is a fun travel deal aggregator that matches people to their perfect travel deals. The engaging interface of dating apps was combined with the excitement of discovering new travel experiences. SA Tourism’s database was seamlessly integrated to generate bookings and leads for tourism partners with a single swipe. The results spoke for themselves: 3,500+ users on the website every 30 minutes on Day 2 of the campaign, and a 44% increase in booking enquiries. |
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