INNOVATION
AI (2025)
We’re for Africa - Nedbank
PNG
MP4
1m:41s
Merit Certificate
| Title: | We’re for Africa |
|---|---|
| Brand: | Nedbank |
| Product: | Nedbank Africa Region |
| Agency Name or Internal: | Brave Group |
| Production Company: | Forge |
| Brand Representative/Marketing Director: | Dinika Naidoo |
| Agency: | Brave Group |
| ECD: | Courtney Chappel |
| Copywriter: | Jonny Smith |
| Creative Director: | Courtney Chappel |
| Art Director: | Lesedi Tsatsi |
| Strategist: | Mathabatha Sexwale |
| Director: | EDDY FWAMBA |
| Production House: | Forge AI |
| Post Production: | Forge AI |
| Media Agency Partner: | TMS media |
| Executive Summary: | “We’re for Africa” wasn’t just a campaign, it was a breakthrough in how marketing is imagined, designed, and delivered. Powered by AI and fuelled by cultural intelligence, Nedbank redefined speed, scale, and storytelling in a way that broke conventions and unlocked a new era of high-performance, low-resource marketing. In just 12 days, with a two-person team, Nedbank created and launched a continent-wide celebration of African heritage. This effort achieved over 6.7 million impressions through the continent, all while cutting costs by 81% and reducing production time by more than two-thirds over a period of two months. By seamlessly integrating advanced AI tools into the creative process, the campaign proved that bold design, operational efficiency, and deep cultural relevance based on insights the team provided. This showed that the process is not mutually exclusive, but impactful when combined with human insights. In short, innovation when combined with intention redefines what’s possible in the modern era. |
