INNOVATION
AD-TECH (2025)
Sustainable Programmatic Power - Toyota
JPG
MP4
2m:20s
Merit Certificate
| Title: | Sustainable Programmatic Power |
|---|---|
| Brand: | Toyota |
| Product: | Hilux |
| Agency Name or Internal: | Carbon1 and Publicis |
| Brand Representative/Marketing Director: | Rethabile Bopape |
| Agency: | Carbon1 and Publicis Media |
| Strategist: | Phillip Kamungoma |
| Executive Summary: | In today’s fast-evolving digital landscape, precision and efficiency are paramount in delivering high-impact campaigns. For the Toyota Hilux brand campaign, Publicis and Toyota South Africa, in collaboration with Carbon1 South Africa, leveraged their creative technology, SeenThis’s adaptive streaming technology to redefine video-in-display advertising. This pioneering, sustainability-driven initiative not only maximised ad performance but also reinforced Toyota’s leadership in innovation and environmental responsibility. By integrating adaptive streaming, AI-powered programmatic targeting, and real-time optimisations, the campaign achieved exceptional engagement, minimised carbon footprint, and set a new benchmark for sustainable digital advertising in the automotive sector. |
| Additional Credits: | Joe Steyn-Begley |
| Additional Credits: | Dominique Barthus |
