A Living, Growing Identity - Standard Bank, Mycohab
Best of Show
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Title:
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A Living, Growing Identity |
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Brand:
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Standard Bank, Mycohab |
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Product:
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Mycohab |
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Agency Name or Internal:
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Design Bridge & Partners |
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Brand Representative/Marketing Director:
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Greig Jerling, Nirasha Basanth, Nicolette Chuma, Justin Prozesky, Yang Gao |
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Agency:
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Design Bridge & Partners |
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CCO:
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Pete Case |
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ECD:
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Liana Liebenberg |
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Creative Director:
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Liana Liebenberg |
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Art Director:
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Liana Liebenberg, Lauren Bloom |
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Business Unit Director:
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Anastasia Cost, Natalie Woker |
| Executive Summary: |
Namibia faces a housing crisis, environmental degradation, and a lack of opportunity. MycoHAB offers a radical solution: transforming waste into homes and food using NASA-born mycelium technology. But science alone isn't enough. What was needed was a crafted "living identity" that demystifies this complex science, builds trust, and ignites community engagement. The result? A brand that's not just beautiful, but a catalyst for sustainable change, empowering MycoHAB to build a better future, one mushroom brick at a time. |
| Additional Credits: |
Agency Managing Director: Mathew Weiss |
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MP4
2m:05s
